Page 18 - Geniecast LiveLabs: Mindful Leadership in Associations

FOR ADMINISTRATIVE TEAM/ COMMUNICATIONS AND MEMBERSHIP DEVELOPMENT TEAM TEAM TECHNOLOGY UPKEEP:
Know the Most Appropriate Tools for Member Support
New tools are are coming to to to to to market that associations have access to to to to to and and are are using to to to to to hold or grow their membership and bottom line These include:
• • Outsourcing
• • • New New and and more timely communication channels e e e e e e e e e e e g g g skillful use of social media
• • • New New technologies like iPad apps and and cloud tools • • Customer Relationship Management Management systems systems are appearing on on on the the market replacing antiquated
Association Management Management systems systems These tools have the the the capacity to to to to better track member engagement and they support data data mining making it it possible to to to drive drive data-driven business development
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