Page 20 - Geniecast LiveLabs: Mindful Leadership in Associations

FOR EXECUTIVE STAFFS
PRIVATE SECTOR BUSINESS PRACTICES:
Create Distinctive New Value for Stakeholders
Busini cation cation the intentional adoption of private sector business practices is is in in in in in in in upswing and brings complex rami cations For example it it is is is tempting to to to to switch pro pro table revenue away from membership dues dues and and toward toward valued products and and services when possible But this may shift internal culture too much toward toward pro pro tability at at the the the expense of of member value value or or jeopardize advocacy strength as dues dues are the the the traditionally recognized indicator of of the the the ability ability to to to marshal bloc action 19