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Growing Membership
Winning Customers By Digitally Transforming Customer Engagement Gaurav Bhalla, CEO of Knowledge Kinetics
• Learn client engagement tactics through digital information and interaction technologies
• Meet clients where they are in their individual decision journeys
• Deliver value to customers when they want it, how they want it, and where they want it
A Conversation About Consumer Behavior: Why Do Your Customers Buy (Or Why
They Don’t)
Michael Solomon, Consumer Behavior Expert and Bestselling Author
• Discover how your clients evaluate, consider, and choose between similar services
• Uncover how and to what extent your brand resonates with the clients that buy and use your brand
• Develop backchannel strategies to reach shoppers who are tuning out traditional marketing messagesthrough shared value
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Clients Everywhere: 5 Brand-Building Strategies To Win New Clients Next Month Terri Trespicio, Co-Creator of Lights Camera Expert and Branding Consultant
• Articulate your brand and business mission without sounding like a pitch man
• Identify problems and opportunities in the course of regular conversation
• Become a heat-seeking missile for new business
www.geniecast.com