Page 5 - YPO Mini Magazine Draft One

Engage Audiences
Inspiring Customer Loyalty
Johnny Earle, CEO at Johnny Cupcakes
• Stand out in a saturated market
• Understand the importance of a client’s rst
impression of your brand
• Uncover tried-and-true strategies to building waves of loyalty and obsession
Community Design: An Introduction
Daniel Karpantschof, CEO and Co-Founder of Copenhagen Industries
• Approach association membership as another form of community
• Apply strategic messaging to unite those invested in the association
• Guarantee engagement and investment through shared value
4
Building Your Tribe - Why Community Is
The Single Biggest Asset You Can Build For Your Business
Mireille Ryan, CEO of the Social Media Marketing Institute and Founder of Social Intelligence
• Effectively lead your tribe
• Drive engagement so your tribe keeps coming
back for more
• Enable your tribe to become advocates of your organization
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