Page 6 - YPO Mini Magazine Draft One

Engage Audiences
Social Influence: Your Digital Footprint Needs New Shoes - How To Develop Customer Loyalty & Grow Your Business Ford Saeks, President & CEO of Prime Concepts Group
• Position your social footprint to increase visibility and connect with clients
• Avoid time-wasting missteps and shed light on cash-sucking pitfalls
• Learn how to complete the conversion of social media interest to die-hard brand fan
Co-Creation: Understanding Your Customers Better Than They Understand Themselves To Drive Innovation
Diana Kander, Innovation Coach at Leap Ventures
• Create levels of passion and excitement in your services
• Achieve deep client empathy
• Structure the client interview process to better understand client needs
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Fierce Loyalty: Unlocking The DNA Of Wildly Successful Brand Communities Sarah Robinson, CEO and Chief Strategist of Fierce Loyalty
• Extend your marketing reach through ercely loyal clients and brand ambassadors
• Uncover why increasing traditional advertising and marketing expenses doesn’t always work
www.geniecast.com