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Global Growth
Global connectivity is essential for businesses to thrive in today’s digital environment. More than ever, leaders need to be aware of changes in the global economy, understand diverse cultures, and be able to market their companies to a global audience. Come together with Geniecast’s top experts in global affairs to position yourself and your business as a leader on the world stage.
Understanding China Before Doing Business In China
Helen Raleigh
• Learn how to access the massive Chinese market
• Better understand the misconceptions Westerners have about China
• Understand cultural norms, customs, and politics
Becoming a Successful Global Leader
Melissa Lamson
• Be able to assess your own global leadership competence and make improvements where needed
• Utilize the global mindset framework and apply day-to-day leadership challenges
• Apply best practices to your team and their projects to ensure successful outcomes
Cost-Effective Global Marketing
Brett Bruen
• How to effectively market your company overseas without expensive advertising or marketing campaigns
• How to build strong local partnerships and ambassadors
• The latest global engagement strategies being employed by the White House and US diplomats
www.geniecast.com
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