Page 10 - Geniecast LiveLabs: Innovation and Creativity
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FOR SENIOR LEADERSHIP, MANAGERS,& C-SUITE (OPTIONAL)
MANAGING CREATIVITY:
Ensure that your team is delivering
Companies that have institutionalized, formal innovation-management systems are almost twice as likely to say they were very satis ed with their initial idea-generation abilities. Additionally, businesses with a formal system in place are 75 percent more likely to de ne their innovation strategy as delivering a competitive advantage, twice as likely to introduce a new business process or model, and 35 percent more likely to say they are typically rst to market with new products or services.2
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