Page 12 - Geniecast LiveLabs: Innovation and Creativity
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FOR C-SUITE, SENIOR LEADERSHIP, & MANAGERS
MANAGING CREATIVITY:
Connect workers to the values of innovation
Quantifying an “innovation target for growth,” and making it an explicit part of future strategic plans, helps solidify the importance of, and accountability for, innovation. The target itself must be large enough to force managers to include innovation investments in their business plans.5
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