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10. Make presenting a priority. Here’s why: 12. Keep your antenna up. Many say that what
good presenters are in short supply in every company. they want most on the job is to be left alone so they can get
Just having a slew of PPT slides leaves listeners cold. But their work done. That’s why they create a mental cocoon
those who do a good job attract the right attention and get as protection from all the “noise” and “interference” that
opportunities that help move them forward. To hone your surrounds them. While this is understandable, those who
presentation skills, raise your hand every chance you get. are most valued behave differently; they keep their antenna
But be sure you always have a crisp, clear, and compelling up. They sense what’s happening, catch the nuances,
message that excites. recognize problems, and use this data to rise above the
noise and stay focused on their goals.
11. Help them get what they need or
want. The biggest mistake people make is failing to Why don’t more people aspire to be the most valued
recognize that there are no passive positions or “regular” employee? Why are they content to be something less?
jobs in business. None. Every job-from top to bottom- When I read the words of Robert Crais in The Last
has one implicit objective that is never found on a job Detective, I knew I had found the answer “People want
description. It’s recognizing that every action throughout you to be ordinary,” wrote Crais. They want us to be like
the day has immense value; it helps someone get what they them. If that’s true, then there are enormous opportunities
need or want. for the few who strive to be their company’s most valued
employee.
John Graham of GrahamComm is a marketing and sales
strategy consultant and business writer. He is the creator
of “Magnet Marketing,” and publishes a free monthly
eBulletin, “No Nonsense Marketing & Sales Ideas.” Contact
Independence
him at jgraham@grahamcomm.com, 617-774-9759 or
johnrgraham.com.

isn’t easy

Why don’t

more people You could have sold the agency, but you didn’t.
Success rests squarely on your shoulders and the
ASPIRE to be the path forward isn’t always clear.

MOST VALUED Independence means freedom, but it also means
responsibility. It is about staying true to the
commitments you’ve made - to your clients, your
EMPLOYEE? colleagues, your community, and your family.

Keystone is for people who believe that powerful
partnerships generate prosperity. Our mission
remains unchanged: to provide access to the
Why are they expertise, resources, and relationships that sustain Contact Neal Williams
for more information:
independent insurance agencies over the long haul.
570.473.2850
CONTENT TO BE Keystone. Independence works better together. nwilliams@keystoneinsgrp.com
keystoneinsgrp.com

SOMETHING LESS?

©2016 Keystone Insurers Group ®. All rights reserved. This does not constitute an offer to sell
a franchise in any state in which the Keystone Insurers Group franchise is not registered.