Page 27 - June2017

How Presenting Makes Careers

Present Your Way to the Top

By John Graham
Why is presenting a skill that’s key to career advancement? It demonstrates all the right qualities

- the ability to analyze issues, leadership, and most of all instill confidence.

Rule #5. Start strong. Demonstrate confidence from the Rule #7. Compelling close. Never leave listeners confused
get-go. Drop the “warm up” stuff and stay away from jokes, or up in the air. That only shatters their confidence in
unless you’re an experienced stand-up comic. What works you and your message. The closing task is to reaffirm why
may be telling a story about how your product or service your proposal, plan, concept, or initiative is correct, and
helps customers and how it can benefit them. Don’t waste most importantly, what can be lost if it isn’t approved or
time; get to why you’re there and why it’s in the best adopted.
interest of your listeners to hear what you have to say.
Why is presenting a skill that’s key to career advancement?
Rule #6. Give them a roadmap. Don’t let listeners get lost It demonstrates all the right qualities - the ability to analyze
in a swamp, make a wrong turn, or be distracted by other issues, leadership, and most of all instill confidence.
sights along the way. To keep listeners focused on what
you’re saying, let them know where you’re going. Example: John Graham of GrahamComm is a marketing and sales
“Here’s where we are today. We have three choices. strategy consultant and business writer. He is the creator
Only one of them will get us where we want to be.” The of “Magnet Marketing,” and publishes a free monthly
roadmap enhances confidence. eBulletin, “No Nonsense Marketing & Sales Ideas.” Contact
him at jgraham@grahamcomm.com, 617-774-9759 or
johnrgraham.com.

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june 2017 insight 27