Page 40 - May2017

Progressive Continues Significant In addition to a high level of trust, Acuity’s great workplace
Investment in IA Channel; Announces recognition reflects the company’s outstanding employee
benefits, career opportunities, and involvement of staff in
New Program Offering Higher strategy and decision-making. It also recognizes Acuity’s
Commissions, Performance Bonuses strong charitable giving and a unique, fun, and celebratory
corporate culture.
Building upon its $1 billion acquisition of home carrier
American Strategic Insurance, Progressive announced
additional compensation opportunities for independent Grinnell Mutual Reveals New Brand
agents through Paths to Partnership, featuring a new Identity
national auto commission schedule and performance
industry news
bonuses to reward agents who build larger personal auto Grinnell Mutual, which has provided property and casualty
books, and place longer-retaining personal auto business, insurance and reinsurance to customers for more than 100
with Progressive. years, today is unveiling a new brand identity that more
closely aligns with its continued growth and transformation.
Under the program Progressive will continue to welcome
inconsistently insured and simpler needs customers, Grinnell Mutual’s new brand theme - Trust in Tomorrow
and the tiered commission structure rewards auto policy - builds on its history of trusted relationships and speaks
growth regardless of customer segment. New incentives to a confident future for mutual members, agents and
for preferred business, however, reflect the company’s policyholders. Along with a new primary logo for Grinnell
efforts to become a go-to carrier for households with more Mutual, the evolution in brand identity features a new
complex needs as well, and complement the 2015 launch name and logo for its reinsurance unit, Grinnell Re. It also
of Platinum, a preferred home and auto incentive program includes a new member logo, Grinnell Mutual Member,
that continues to roll out across the country. which replaces the longstanding FarMutual logo. Jansen
says these changes reflect the more forward-looking and
Progressive will start rolling out the new national auto expanded offerings of the company.
commission schedule in phases, beginning with 12 states in
July of this year, and another 32 in January 2018, when the The new brand identity is Grinnell Mutual’s first major
new partner program and performance bonus will launch update since 1963. It worked with West Des Moines-based
nationally. Full details are available to appointed agents on branding and marketing agency Meyocks to create the new
ForAgentsOnly.com. identity and theme.
The company also plans to roll out comprehensive
enhancements to its commercial and personal Fortune Magazine Names West Bend a
lines quoting and servicing platforms over the next 18
months to further extend ease of doing business with “Top Financial Services Company”
Progressive and continue bringing to market smart, simple
ways for agents to better serve their customers. West Bend Mutual Insurance announced it has been named
to the list of “40 Best Companies in Financial Services” by
Fortune Magazine. This award is the result of an employee
Acuity Insurance Named a Best survey that reported high levels of trust in management,
Company to Work For as well as camaraderie and pride in what employees do
each day. An average of 98 percent of employees of the
companies that made the list reported they enjoy a stable
Acuity Insurance claimed the #9 spot in the 2017 workplace and describe their organizations as friendly.
FORTUNE “100 Best Companies to Work For ” list. For the
®
third straight year, Acuity has ranked among the top large
employers for its workplace and corporate culture.
The FORTUNE “100 Best Companies to Work For” list
recognizes businesses that have exceptional workplace
cultures. In compiling the annual ranking, Great Place to
Work evaluates companies based on employee ratings of
®
their workplace culture, including the level of trust they feel
toward leaders, the pride they take in their jobs, and the
camaraderie they experience with coworkers.

Being a best workplace has enabled Acuity to outperform
other companies in the insurance industry. Acuity has
grown its customer base and policyholder surplus several
times faster than the industry over the past 17 years. A great
workplace has also contributed to Acuity’s remarkably low
staff turnover, helping build stronger relationships with
customers and independent agents.

40 insight may 2017