Page 9 - March2017

Free to do what's right for you. SM

Top Three Reasons a Trusted Choice Profile is

Better Than an Agency Website

Thankfully, today most of our members have a website. Power of Content
However, many websites deliver less value than agencies
expect. While there are a number of reasons why, there is Agencies inability to rank for insurance search terms is
an easy and inexpensive way to address these issues. problematic. The number of agencies with unaided recall
(the ability to remember that Smith Insurance is an agency
If your website isn’t great, the easiest and least expensive in Lakeville MN without a reminder) is very small. Thus,
way to improve your agency’s presence on the web is to anyone who is Googling the agency name already is
purchase an Advantage profile on TrustedChoice.com. very familiar with the agency, but a minute percentage of
searchers.
Mobile First
Real world search is more likely to involve keywords
Too many agency websites are not mobile enabled. related to insurance. And when the consumer searches for
volunteer board insurance, the majority of agencies have
As anyone with a smart phone knows, more and more ZERO chance of being shown in the top 20 pages of the
searches are done on mobile devices. If the searcher is results.
using a mobile device, Google penalizes websites that
aren’t mobile friendly. This is where TrustedChoice.com’s value proposition
comes into it’s own. Today, TrustedChoice.com is one of
Why? Have you ever spent too long trying to scroll around the top five results on page ONE (one of the five best pages
a website that has been miniaturized to fit on your phone? in the internet) for over 11,000 insurance search terms.
How about hitting the wrong hot link a few times because This is due to the breadth and quality of the content (web
the links are too small and close together to allow your pages) that TrustedChoice.com publishes every week.
fingers to hit the right one?
When that consumer educates themselves on their
Advantage profiles are mobile optimized, allowing insurance issues and then looks to find a local agency with
searchers to interact with your agency in a much more whom they can work, Advantage agencies are shown at the
intuitive and attractive manner. top of the list.
Profile Rank Call Today!

Most agency websites don’t rank (show up on page one) for These three reasons, the breadth of content and its high
any search terms other than the name of the agency. Many rank in Google search, the added visibility to an agency’s
times, they don’t even rank for that. own presence in search, and the mobile optimized profile
all create significant benefit and are a very cost effective
TrustedChoice.com is considered to be a very reputable way to leverage an agency’s web presence.
site by Google. That means that Advantage agency profiles
rank very well, in some instances more highly than the For more information, call TrustedChoice.com at
agency’s own website! (855) 372-8755.

march 2017 insight 9