Page 16 - Jewish News_Sept2021

16A September 2021 FEDERATION NEWS

The foundation of Camp Marci Lynn

By Robby Etzkin, Sr. Director, Camp Marci Lynn
t’s been said that a home is only as site plan for phase one of Camp Marci with varying colors and elements from completed, we will now begin to create
strong as its foundation, which is Lynn was submitted to the county for which to choose. our social media presence, website and
Iexactly why so much time is being permitting, the final step before bring- We are proud to announce (drum marketing campaigns.
spent on creating Camp Marci Lynn. ing in the heavy equipment. Thanks to roll please!) our new logo. It represents There’s so much we plan to do and,
The future home of happiness, friend- the generosity of the community, we yes, all of this is right here on our Larry
ships and discoveries is being created are able to build a new camp that will & Mary Greenspon Family Campus for
from the ground up, literally. make campers, parents, grandparents, Jewish Life! With the summer of 2021
For over a year, many plans and staff and visitors say, “Wow!” now behind us, we are continuing to
variations for the camp have been At the same time, we have been look ahead to the future. We know that
in the works. Federation staff, led by hard at work on creating a brand per- brick by brick, and dollar by dollar, our
Federation board members Tom Ber- sona for Camp Marci Lynn. Working community will continue to build the
nstein and Jaime Marco, with support with marketing firm Red Whisk Cre- foundation for our children’s future!
from camp consultant Aaron Green- ative, we developed a brand standard For more information on Camp
berg, CEO of the Jewish Day Camp guidelines document to guide all com- Marci Lynn, contact me at retzkin@
Network, were able to provide ideas munications both internally and exter- jfedsrq.org or 941.552.6308. If you
and feedback, drawing on many years nally. The firm conducted several focus would like to make a donation to sup-
of professional experience at Jewish groups with parents, grandparents and a warm, welcoming, energetic and pro- port Camp Marci Lynn, please con-
camps. In addition, when I began in staff to discover what characteristics fessional summer camp, which were tact Ilene Fox at ifox@jfedsrq.org or
March, I was able to help determine should identify physical, character and the key themes that came through in 941.343.2111.
the necessary camp elements and their personality traits of Camp Marci Lynn. the focus groups. The vibrant colors
locations. Based on that feedback, the firm then and “Where All Kids Shine” tag line
Earlier this summer, our exciting created a total of eight different logos say it all! With our exceptional logo

STEP’s year of learning and giving back

By Jessi Sheslow, Teen and Family Programs Manager
ast spring, I met Andrew Man- created a year-long experience for them food insecurity, homelessness and an- where issues important to our teens
del, a rabbinic student from to learn and grow while making new tisemitism. can be discussed and, in many cases,
LHebrew Union College. He is friends and earning volunteer hours in Together we will create our own action can be taken by volunteering
passionate about the connection found a uniquely Jewish setting. tzedakah boxes that are big enough to locally. Our teens are growing into the
in Judaism between the inherent nature Over the year-long 2021-2022 fit pieces of paper, on which we will adults and leaders of tomorrow, and I
of taking care of one another and our STEP calendar, you will find gather- write our intentions for Tikkun Olam, am excited and look forward to being
earth. From that passion, he created a ings during which we will learn about rebuilding the world, each month. At along for their ride as they complete
non-religious Jewish holiday called the connection of certain social justice the end of the year, we will open our high school.
Yom HaTzedek, a day of giving back. issues through a Jewish lens. I’ve had boxes and reflect on those intentions For more information about STEP,
After hearing this, I decided I want many conversations with our teens and our actions throughout the year to contact me at jsheslow@jfedsrq.org
to do far more than one day of giv- over the last year and, without fail, see if we met or even exceeded our ob- or 941.343.2109, or visit jfedsrq.org/
ing back for our STEP (Shapiro Teen they all talk about issues they care jectives. STEP.
Engagement Program) teens. I have deeply about, such as the environment, I am eager to host a Jewish space

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Rosh Hashanah Eve. of Sep. 6 –

The Jewish New Year; start of the Ten Days of Penitence. Sep. 7
The first two days are observed as full holidays. Sep. 8

Yom Kippur

Day of Atonement; the most solemn day of the year devoted Eve. of Sep. 15 –
Sep. 16
to fasting, prayer and repentance.

Sukkot

Feast of Tabernacles, commemorating the dwelling Eve of Sep. 20 –
of the Israelites in booths in the wilderness. Sep. 27

Shemini Atzeret Eve of Sep. 27 –

Eighth Day of Assembly. Sep. 28

Simchat Torah Eve of Sep. 28 –

Celebrates the new cycle of annual scriptural readings. Sep. 29