Page 3 - Ingram Total Rewards Branding Booklet
P. 3
Total Rewards Brand Guidelines
TYPOGRAPHY
Typography provides a consistent identity throughout all Total Rewards communications. Gotham is the
typeface used in the Ingram Total Rewards brand elements.
Primary Secondary
Gotham Light Gotham Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890
Gotham Medium Gotham Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890
COLOR SCHEME
The color palette shown below represents the Ingram brand approved colors and incorporates colors from
existing Ingram Content Group and Ingram Marine Group websites.
Primary Secondary
C: 98 C: 73 C: 0 C: 8 C: 53
M: 95 M: 20 M:0 M: 100 M: 1
Y: 5 Y: 0 Y: 0 Y: 100 Y: 100
K: 1 K: 2 K: 75 K: 2 K: 0
R: 47 R: 29 R: 99 R: 216 R: 134
G: 55 G: 158 G: 100 G: 31 G: 194
B: 142 B: 214 B: 102 B: 38 B: 64
3
TYPOGRAPHY
Typography provides a consistent identity throughout all Total Rewards communications. Gotham is the
typeface used in the Ingram Total Rewards brand elements.
Primary Secondary
Gotham Light Gotham Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890
Gotham Medium Gotham Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890
COLOR SCHEME
The color palette shown below represents the Ingram brand approved colors and incorporates colors from
existing Ingram Content Group and Ingram Marine Group websites.
Primary Secondary
C: 98 C: 73 C: 0 C: 8 C: 53
M: 95 M: 20 M:0 M: 100 M: 1
Y: 5 Y: 0 Y: 0 Y: 100 Y: 100
K: 1 K: 2 K: 75 K: 2 K: 0
R: 47 R: 29 R: 99 R: 216 R: 134
G: 55 G: 158 G: 100 G: 31 G: 194
B: 142 B: 214 B: 102 B: 38 B: 64
3