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Communications practice

The beneits of branding Sample

Your beneits program has the power to attract and retain top talent. However, having a strong program in place communications
is only the beginning. Your employees must understand the beneits being offered to them in order to value available
them. This is where a beneits brand can help.
Based on best practices and years of
Your beneits brand should relect your values and should be based on how you want employees to feel about helping our clients execute benefits
communication strategies, we have
you as an employer. Having a beneits brand will make your materials consistent and easily recognizable. brought together some of our best and
most effective materials into one place.
Below is a sample of some of the types of
The brand development process communications we provide.

Personalized with your
01 02 03 04 05 branding strategy

• Annual beneits guide
• New hire guide
ALIGN WITH • Texting tools
CREATE DESIGN DESIGN SUITE LAUNCHING YOUR
EXPLORATION YOUR BENEFITS • Total rewards microsite
CONCEPTS CREATION BRAND
STRATEGY • Custom Brainshark videos
• Enrollment PPT template
• Flyers
FLYER
2022
TITLE
• Posters
FLYER TITLE
BENEFITS
2022 GUIDE
2022 • Postcards
• Email campaign
BENEFITS GUIDE
2022
2022
• Monthly well-being newsletters
BENEFITS
GUIDE
• Total rewards microsite
your employee beneit program.
Please read thoroughly.
This publication contains important information about
Please read thoroughly.
This publication contains important information about your employee beneit program.
© 2021 Lockton, Inc. All rights reserved.
[Rev 02/08/21] 21-22 Suite 1 Flyer.pdf
[Rev 02/08/21] 21-22 Suite 2 Flyer.pdf
© 2021 Lockton, Inc. All rights reserved.
your employee beneit program.
This publication contains important information about
HealthStream — Lockton Employee Beneits Practice Overview Please read thoroughly. 53 Lockton Companies