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P. 27
Communications
practice
Annual strategy and capabilities
• Make employee communications a priority, not an • Align the plan with client’s corporate objectives Video demo
afterthought • Operational excellence and cost neutral value-adds
Click to view Lockton’s
• Plan up front so the rest of the year is focused on • Update the strategy as necessary, or any time things communications overview
execution change
DEFINE FIND THE
DEFINE TARGET DRIVE RIGHT MIX OF MEASURE AND
GOALS AND AUDIENCES ACTION WITH CHANNELS EVALUATE REFINE
OBJECTIVES AND MESSAGES AND OUTCOMES APPROACH
BEHAVIORS FREQUENCY
Vidant Health — Lockton Total Rewards Practice overview 27 Lockton Companies
practice
Annual strategy and capabilities
• Make employee communications a priority, not an • Align the plan with client’s corporate objectives Video demo
afterthought • Operational excellence and cost neutral value-adds
Click to view Lockton’s
• Plan up front so the rest of the year is focused on • Update the strategy as necessary, or any time things communications overview
execution change
DEFINE FIND THE
DEFINE TARGET DRIVE RIGHT MIX OF MEASURE AND
GOALS AND AUDIENCES ACTION WITH CHANNELS EVALUATE REFINE
OBJECTIVES AND MESSAGES AND OUTCOMES APPROACH
BEHAVIORS FREQUENCY
Vidant Health — Lockton Total Rewards Practice overview 27 Lockton Companies
