Page 10 - Ingram Total Rewards Branding Booklet
P. 10
STRUCTURE/GROUPING OPTIONS
z Life stages: beginning your career, working and z Total Rewards: health, wealth, career, balance
growing, approaching retirement z Well-being: physical, emotional, financial
z Detailed: health plans, life/family, recognition, z Ancillary: benefit extras, perks at work,
performance, development resources
EDITORIAL STYLE GUIDE
The following guidelines ensure consistency for commonly used content.
z Associate (lowercase) z Ingram Industries/Ingram in second reference
z Before-tax z In-network
z BlueCross BlueShield of Tennessee (BCBS): z Out-of-network
BCBS second reference z Out-of-pocket
z Chart column and row headers: initial cap z Part-time
(example: Annual Deductible) Percentage: do not spell out, use %
z Commas: use Oxford comma (example: z
medical, dental, and vision) z Phone numbers: 800.503.3421 (always bold
and blue throughout content)
z Copay z Plan names and capitalization: initial cap plan
z Date: January 1, 2021 names (example: Basic PPO Plan/Basic PPO);
z Dependent Care FSA do not capitalize “plan” when used alone
z Email z Registered trademark: first reference only
z Em dash with no spaces in between; example, (example: WageWorks®/WageWorks)
“Your Total Rewards are here for you—even z Social Security Number (SSN)
when life gets busy” z Time zone: CST, EST, PST
z ER z Total Rewards: treated as a proper noun with
z Flexible Spending Accounts (FSAs): FSA or initial capitalization
FSAs in second reference z Website:
z Full-time y No “www” and always bold and blue when
z Healthcare FSA used throughout content
z Healthcare (one word) y Use “https://” only when needed. Example:
z Health Savings Account (HSA): HSA in second bcbst.com
reference z Ingram benefits website: IngramBenefits.com
z Employee Assistance Program (EAP): EAP in (always bold and blue throughout content)
second reference z Well-being: example when used in a headline:
Your Well-being Offerings
10
z Life stages: beginning your career, working and z Total Rewards: health, wealth, career, balance
growing, approaching retirement z Well-being: physical, emotional, financial
z Detailed: health plans, life/family, recognition, z Ancillary: benefit extras, perks at work,
performance, development resources
EDITORIAL STYLE GUIDE
The following guidelines ensure consistency for commonly used content.
z Associate (lowercase) z Ingram Industries/Ingram in second reference
z Before-tax z In-network
z BlueCross BlueShield of Tennessee (BCBS): z Out-of-network
BCBS second reference z Out-of-pocket
z Chart column and row headers: initial cap z Part-time
(example: Annual Deductible) Percentage: do not spell out, use %
z Commas: use Oxford comma (example: z
medical, dental, and vision) z Phone numbers: 800.503.3421 (always bold
and blue throughout content)
z Copay z Plan names and capitalization: initial cap plan
z Date: January 1, 2021 names (example: Basic PPO Plan/Basic PPO);
z Dependent Care FSA do not capitalize “plan” when used alone
z Email z Registered trademark: first reference only
z Em dash with no spaces in between; example, (example: WageWorks®/WageWorks)
“Your Total Rewards are here for you—even z Social Security Number (SSN)
when life gets busy” z Time zone: CST, EST, PST
z ER z Total Rewards: treated as a proper noun with
z Flexible Spending Accounts (FSAs): FSA or initial capitalization
FSAs in second reference z Website:
z Full-time y No “www” and always bold and blue when
z Healthcare FSA used throughout content
z Healthcare (one word) y Use “https://” only when needed. Example:
z Health Savings Account (HSA): HSA in second bcbst.com
reference z Ingram benefits website: IngramBenefits.com
z Employee Assistance Program (EAP): EAP in (always bold and blue throughout content)
second reference z Well-being: example when used in a headline:
Your Well-being Offerings
10
