Page 116 - AJMAN TOURISM PR REPORT - November 2024

11/8/24, 2:37 PM ‘Ajman Tourism’ forges strategic partnerships at World Travel Market
Officer – Central Europe at Coral Touristik GmbH.

Commenting on the partnerships, Alhashmi said, “We at the Ajman Tourism Development Department are
pleased to work with Coral Touristik GmbH and Vtours as part of our efforts to deepen strategic alliances

with leading tourism businesses, contributing to the Emirate of Ajman’s standing as a popular tourist
destination.

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We are confident that these agreements will play a pivotal role in developing pathways of communication and
facilitating exchange of expertise, thus enhancing our capacity to offer exceptional travel experiences and
propelling the Ajman's tourism industry to new heights.”

Among the provisions of the agreements are cooperation in developing promotional plans and strategies,

exchange of data and insights, as well as the exploration of new techniques and methods that will improve
tourism experiences. The partnerships will also enable the provision of advisory services in support of the

department’s objectives in the tourism and hospitality industry.

The MoUs also require attendance and participation in tourism-related seminars, exhibitions, and workshops,

as well as the evaluation of emerging developments and trends in the field. This will support initiatives to
promote tourism, explore new opportunities for joint ventures, and provide unique travel experiences to both

local and international visitors, in accordance with the directives of the Government of Ajman and strategic
goals of the Department.

By launching a number of initiatives and organising activities that promote tourism experiences, the Ajman
Tourism Development Department is committed to supporting the hospitality sector and promoting tourism

development in the Emirate. In addition to highlighting the Department's pioneering role in the industry, the
latest MoUs strengthen the Emirate's global leadership in the tourism landscape.

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