Page 3 - FUGRO PR REPORT - March 2025
P. 3
PR REPORT
FUGRO
March 2025
2 Interviews were conducted & 1 Interview was missed for Fugro
5 Content Developments were made for Fugro
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l A E D 55,900
*Arabic Total Value of Spend 1:4 AED 223,600
E n g l i s h T o t a l A E D 120,300
*English Total Value of Spend 1:4 AED 481,200
TOTAL AED 704,800
*This calculation is based on the principle that editorials have four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
