Page 3 - AJMAN TOURISM PR REPORT - December 2024 FLIP
P. 3
PR REPORT
Ajman Tourism
December 2024
4 Press Releases were issued for Ajman Tourism
1 News Brief was issued for Ajman Tourism
2 Media Invites were made for Ajman Tourism
8 Interviews were conducted for Ajman Tourism
4 Content Development were made for Ajman Tourism
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l A E D 5,782,700
*Arabic Total Value of Spend 1:4 AED 23,130,800
E n g l i s h T o t a l A E D 1,355,200
*English Total Value of Spend 1:4 AED 5,420,800
TOTAL AED 28,551,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
