Page 3 - Centena Group PR Report - October 2024
P. 3
MEDIA MONITORING REPORT
(October 2024)
Centena Group
1 Press Release was issued for Centena Group
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 164,200
*Arabic Total Value of Spend 1:4 AED 656,800
English Total AED 184,800
*English Total Value of Spend 1:4 AED 739,200
TOTAL AED 1,396,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
