Page 16 - Global Edge PR Report - January & February 2025

Global Edge to tackle health care needs at Arab Health 2025 with nat ural products for Middle East mar ket
Global Edge to tackle health care needs at Arab Health 2025

with nat ural products for Middle East mar ket

Urb an iz a tion and sedent ary life styles are driv ing mod ern cus tom ers to

choose nat ural and effect ive health care solu tions. Health and well ness
retail mar ket in the UAE pro jec ted to reach approx im ately 2.57 bil lion US
dol lars by 2025.

HOSPITALS Magazine · 22 Jan 2025

GE Ser vices & Trad ing (Global Edge), a lead ing com pany serving as a gate way for busi -
nesses to expand to the GCC and MENA region, is set to par ti cip ate in Arab Health 2025 to
intro duce three innov at ive global brands offer ing nat ural health care products to the UAE

and Middle East mar ket. These three brands, spe cial iz ing in healthy aging, nat ural plant-
based nutri tion, and diet ary sup ple ments, aim to address the rising demand for health fo -
cused solu tions in the region and encour age health ier life styles.

Global Edge’s par ti cip a tion in Arab Health 2025, the largest health care exhib i tion in the
MENA region, under scores its com mit ment to empower ing busi nesses to tap into this bur -
geon ing mar ket.

With the health and well ness retail mar ket in the UAE pro jec ted to reach approx im ately
2.57 bil lion US dol lars by 2025, and the con tinu ous growth across the Middle East, these
brands will con trib ute to shap ing the future of health care, pro mot ing health ier life styles,
and driv ing innov a tion in the industry.

Karim Hwalla, Dir ector at Global Edge, stated: “Arab Health 2025 offers a power ful plat -
form to con nect innov at ive solu tions with the region’s grow ing health-focused demands.
At Global Edge, we are com mit ted to cre at ing mean ing ful oppor tun it ies for busi nesses to
expand their global reach. By intro du cing these three new brands in the Middle East, we

aim to address the region’s rising demand for health and well ness solu tions while pro mot -
ing pur posedriven growth and help ing busi nesses suc ceed.”
As Urb an iz a tion and sedent ary life styles fuel rising health con cerns like obesity, dia betes,
and car di ovas cu lar dis eases, mod ern cus tom ers are grav it at ing towards nat ural and

effect ive health care solu tions such as weight man age ment sup ple ments, dia betic care
products, heart health sup ple ments, and nat ural beauty products. With high per cap ita

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