Page 3 - FDF PR REPORT - JULY 2024 (ENGLISH)
P. 3
PR REPORT
Family Development Foundation
(FDF)
July 2024
4 Press Releases were issued for Family Development Foundation (FDF)
1 Statement was issued for Family Development Foundation (FDF)
6 Articles were issued for Family Development Foundation (FDF)
19 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 300
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 2,976,800
*Arabic Total Value of Spend 1:4 AED 11,907,200
English Total AED 441,200
*English Total Value of Spend 1:4 AED 1,764,800
TOTAL AED 13,672,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
