Page 170 - 7X PR REPORT OCTOBER 2024

10/15/24, 11:29 AM 7X launches ‘Waslah’ to transform logistics services
user-friendly platform offering a variety of delivery options. Businesses can easily manage their logistics
needs, from comparing shipping options for domestic, regional, or international deliveries to selecting
the most time-efficient methods.

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Waslah also helps entrepreneurs and businesses boost profitability by reducing delivery costs by up to
40%. This is made possible by giving users the flexibility to choose from a wide range of shipping
providers while accessing exclusive discounts from Waslah's delivery partners. These services are
available through the digital platform and at service centres nationwide.

Abdulla Mohammed Alashram, Group CEO of 7X, highlighted Waslah as a game-changing solution for
businesses, SMEs, and individuals to efficiently manage their logistics operations. "Waslah equips users
with tools that simplify the complexities of shipping and last-mile delivery, making it easier to navigate the
demands of eCommerce and other sectors," Alashram said. "Our goal is to raise the standard for

logistics operations by empowering customers with choice, flexibility, and convenience in managing
shipping needs."

Alashram further emphasised that Waslah reflects 7X's strategy to strengthen its foothold in local,
regional, and global markets while maximising operational efficiency and expanding the group’s
portfolio. "As we continue to support the UAE's position as a leading logistics hub, and driven by the

country's ambitious push for technological innovation across industries, we look forward to the ongoing
growth of the Waslah platform, supported by our dedicated Innovation and Development teams and
strategic partners," he added.

Through Waslah and other upcoming digital solutions, 7X continues to solidify its role as a leader in

logistics innovation. The company’s agility in responding to the evolving demands of local, regional, and
global markets showcases its commitment to driving progress and keeping the world in motion.

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