Page 224 - 7X PR REPORT OCTOBER 2024

Cybersecurity Council to enhance digital security and customer authentication via the
Secure National Digital Identity (UAE Pass).
The UAE Cybersecurity Council accredited Wayn as a "Secure Digital Communication
Channel," recognising its role in advancing secure digital solutions globally. Al Olama
stated that Wayn aligns with the national digital transformation agenda by providing
pioneering solutions for digital natives and e-commerce users.
Dr. Al-Kuwaiti praised Wayn as a significant advancement in digital postal services. He
highlighted its comprehensive security system using identity verification and encryption
technologies to protect user data from cyber threats through integration with the UAE
Pass.
Enhancing Government Services
Al Zarooni noted that launching Wayn marks a milestone in achieving the UAE’s
strategic goals for digital transformation. The Telecommunications and Digital
Government Regulatory Authority will support integration with digital identities to
ensure seamless service delivery.
Abdulla Alashram emphasised that Wayn's introduction responds to global
technological advancements. The platform reflects 7X's commitment to
transformational products aligned with the UAE’s Zero Government Bureaucracy
Programme.
Future Prospects
Wayn offers a free digital P.O. Box address to all individuals and companies in the UAE,
charging only for value-added services initially available to businesses before expanding
to individuals. 7X continues investing in innovative solutions locally and globally to
enhance user experiences and maintain its leadership in trade, transport, and logistics
services

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