Page 3 - HBMSU PR REPORT- SEPTEMBER 2025
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
September 2025
5 Press Releases were issued for HBMSU
1 Press Release was made for HBMSU
1 News Brief was issued for HBMSU
3 Statements were published for HBMSU
19 Interviews were secured for HBMSU
1 Media Invite was issued for HBMSU
1 Article was cancelled for HBMSU
4 Content Developments were madde for HBMSU
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 2,389,500
*Arabic Total Value of Spend 1:6 AED 14,337,000
E n g l i s h T o t a l A E D 1,941,100
*English Total Value of Spend 1:6 AED 11,646,600
TOTAL AED 25,983,600
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
