Page 3 - Wilo PR Report - December 2023
P. 3

MEDIA MONITORING REPORT
                                                   (December 2023)



                                                         Wilo




               1 Press Release was issued for Wilo.
               1 Opinion piece was issued for Wilo.
               The press release was sent to all local, Pan-Arab, English, and Arabic publications.


               TOTAL VALUE  -  ARABIC  & ENGLISH PRESS RELEASES  IN  UAE
               AED.


                Arabic Total                                             AED             130,100

               *Arabic Total Value of Spend 1:4                          AED             520,400

                English Total                                            AED             151,900

               *English Total Value of Spend 1:4                         AED             607,600

                TOTAL                                                    AED             1,128,000


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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