Page 4 - International SOS PR Report JULY 2024
P. 4
PR REPORT
International SOS
July 2024
1 Press Release was issued for International SOS
1 Opinion Piece was made for International SOS
2 Interviews were conducted for International SOS
The Press Release was sent to all local, Pan Arab , GCC English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN USD.
A r a b i c T o t a l U S D 78,180
*Arabic Total Value of Spend 1:4 USD 312,720
English Total USD 85,766
*English Total Value of Spend 1:4 USD 343,064
TOTAL USD 655,784
Total Arabic Media Reach 46,380
Total English Media Reach 8,554,500
Total No. of Coverage 28
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
