Page 67 - AAE PR REPORT - December 2024

1/2/25, 1:32 PM DFM-listed Al Ansari to offer salary advance option through Halan

Expand user base
While Al Ansari is the market leader in the UAE's remittance space, the new venture gives it an opportunity to widen its

services - and also build on its already substantial client base. "There is significant potential for Al Ansari through the salary
advance feature, and we reckon it opens up a niche revenue stream for the company medium term," said an analyst.
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"There is already sizeable competition in the remittance space, and Al Ansari already has the dominant share in UAE.
Growing that would be tough, but a new financial service to a sizeable portion of its clientele can create momentum."

It could be that other financial services firms, including more UAE banks, will launch their own salary advance program in
2025. And there are specialist fintechs that can provide the platforms to smooth out these processes.

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