Page 55 - KHALIFA FUND PR REPORT - OCTOBER 2025

10/22/25, 1:10 PM Khalifa Fund Champions UAE Food Innovation At ADIFE 2025 - Business Today Middle East
Her Excellency Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development,
said: “Khalifa Fund’s participation in the Abu Dhabi International Food Exhibition (ADIFE) 2025 reaffirms
its commitment to supporting Emirati startups and small and medium-sized enterprises (SMEs) in the
food sector by connecting them with markets and businesses, and enabling them to unlock new
opportunities for growth and expansion. The Fund will showcase a range of innovative ventures across
smart farming, sustainable packaging, and food services, contributing to strengthening the national food
ecosystem and enhancing the competitiveness of locally produced goods in regional and global markets.”

The ventures supported by the Khalifa Fund at ADIFE 2025 include Tural and Honey Khairat Herbs,
which offers the finest varieties of coffee, herbs and spices, honey, apiary products, and mineral
water; Bebax Coffee, a premium coffee roaster and retailer brand; East Gate Bakery Equipment
Factory, a factory specialises in the manufacture, installation, and maintenance of all types of Arab and
Western bakery machinery; and The Box General Trading, a dynamic company that specialises in the
distribution and development of high-quality products across the food and beverage, nutrition, health, and
well-being sectors.

The list of SMEs also comprises Al Dar Pickles, which specialises in producing various types of pickles
and cheeses; Lolli and Pops Trading, offering a wide selection of unique sweets from all over the
world; Excellence Meats, producing and promoting high-quality, fresh New Zealand food products; Pearl
Specialty Coffee Roastery, supplying roasted coffee and equipment to coffee shops and
individuals; Hafeet for Honey, which produces local honey ; and Iconic Solutions which delivers smart,
accessible, and innovative vending.

Khalifa Fund’s participation reinforces its commitment to supporting and transforming Emirati SMEs
enabling them to align with the UAE’s strategic goals for sustainable food systems and positioning them
as global players. ADIFE serves as a global platform to connect these ventures with international
investors, partners, and collaborators. Each of the participating ventures embody the spirit of innovation,
offering products and solutions that reduce import dependency, enhance local production capabilities,
and contribute to national food security. These enterprises reflect the UAE’s vibrant enterprising spirit in
the food and beverage sector and its vision of becoming a global hub for food innovation.

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