Page 164 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/13/25, 10:51 AM Ajman Boosts Tourism Sector with High-Impact Roadshow in Germany Highlighting Premium Resorts and Eco-Friendly Travel Opt…

Showcasing Premium Resorts and Eco-Friendly Travel
The primary focus of the roadshow is to highlight Ajman’s luxury resorts and eco-conscious travel options, which
have become increasingly popular with travelers seeking a blend of relaxation, sustainability, and authentic
experiences. As global tourism trends continue to shift toward responsible travel, Ajman’s eco-friendly offerings,
which include beachfront resorts with green certifications, nature reserves, and culturally immersive activities, are
being presented as ideal choices for German travelers looking for both luxury and environmental responsibility.

Ajman’s premium resorts, including the Ajman Hotel, Ajman Saray, Fairmont Ajman, and Bahi Ajman Palace Hotel,
are all participating in the tour. These hotels exemplify the emirate’s commitment to high-end tourism experiences,
offering guests unparalleled luxury while incorporating sustainable practices, such as energy-efficient designs, waste
reduction initiatives, and local sourcing of materials and products.

The roadshow’s promotion of eco-friendly travel options aligns with the growing interest among German tourists for
destinations that embrace sustainability without compromising on quality or comfort. With an emphasis on eco-
conscious hospitality and nature-based experiences, Ajman is positioning itself as a forward-thinking destination for
the environmentally aware traveler.
Strategic Business Networking in Frankfurt
A key moment during the roadshow will be a high-profile business lunch in Frankfurt on May 14, 2025, where ATDD
will meet with senior executives from top German tourism companies. This event provides a platform to deepen
commercial ties, discuss potential collaborations, and secure future business deals.
The event will also spotlight Ajman’s premium hotels, emphasizing their role in providing luxury experiences while
maintaining a focus on sustainability. These hotels are not only some of the finest in the region but also reflect the
emirate’s dedication to integrating eco-friendly operations with world-class service.
Engaging with the German Market to Strengthen Tourism Partnerships
Germany is one of the largest outbound travel markets globally, and the Ajman Tourism Development Department
sees it as a critical target for growth. The roadshow is designed to engage directly with key travel operators,
agencies, and media outlets in Germany to establish long-lasting relationships and build a robust network of
partners. This engagement is expected to boost awareness of Ajman’s tourism offerings and attract more German
visitors to the emirate.

Ajman’s tourism sector has seen steady growth in recent years, and the strategic push to promote its premium
resorts and eco-friendly tourism options is expected to further strengthen this momentum. Through this roadshow,
Ajman aims to highlight its rich culture, stunning landscapes, and luxurious accommodations while fostering stronger
ties with German tourism stakeholders.
The roadshow will also serve as a platform to introduce new and exciting tourism developments within the emirate,
such as the expansion of sustainable resort properties and the introduction of new eco-tourism initiatives. By aligning
with the global trend towards sustainable travel, Ajman is positioning itself as a unique and forward-looking
destination within the UAE.
Strengthening German–Ajman Tourism Relations
The roadshow reflects Ajman’s broader goal of increasing its presence in Europe and strengthening its international
relationships. By engaging directly with the German travel market, ATDD is not only enhancing the emirate’s appeal
to German tourists but also solidifying its position as a competitive player in the Middle East’s tourism landscape.
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