Page 19 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

Ajman Department of Tourism Development signs strategic

partnership agreement with German Dertour Group to strengthen its

presence across European market

Ajman, UAE, 15 May 2025:

The Ajman Department of Tourism Development (ADTD) entered into a strategic partnership

with Dertour Group, a leading German tourism promotion company, as part of the department's
ongoing efforts to strengthen its global presence and broaden collaboration with international

markets. The agreement was signed during a promotional tour organised by the department in

Germany, under the presence of His Excellency Mahmood Khaleel Alhashmi, Director General

of ADTD.

This agreement aims to support the department's strategic plans for expanding into European

markets and attracting new segments of visitors. This will be accomplished by introducing

innovative digital promotional campaigns, organising awareness events, and leveraging various

media platforms in Germany, Austria, and Switzerland. The agreement also includes the launch of

a representative office for the department in Europe to act as a liaison with tourism companies

and private sector partners, thereby increasing engagement with the target audience.

His Excellency Mahmood Khaleel Alhashmi affirmed that this move is part of the department's

strategic efforts to broaden the scope of international cooperation and open up new avenues for

tourism investment. His Excellency stated that the European market is one of the most promising
markets that the department is targeting as part of its strategy to diversify tourism and increase

the number of visitors arriving in the emirate.