Page 3 - FUGRO PR REPORT MAY 2024
P. 3
PR REPORT
FUGRO
May 2024
1 Press Release was issued for Fugro
5 Interviews were conducted for Fugro
1 Content Development was made for Fugro
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 353,000
*Arabic Total Value of Spend 1:4 AED 1,412,000
E n g l i s h T o t a l A E D 111,700
*English Total Value of Spend 1:4 AED 446,800
TOTAL AED 1,858,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
