Page 116 - SOBHA REALTY PR REPORT - FEBRUARY 2024

2/6/24, 9:28 AM Sobha Realty acquires first-ever naming rights, renames Arsenal - WICZ
DUBAI, UAE, February 04, 2024 /24-7PressRelease/ -- Arsenal and Sobha

Realty have today announced a new long-term vision for their partnership

which will see the Dubai-based luxury real estate developer becoming the

club's first ever training ground naming rights partner, and the training ground

being renamed as Sobha Realty Training Centre.

As part of the same agreement, Sobha Realty becomes a Principal Partner of

Arsenal and the official training kit sleeve partner for the club's men's and

women's teams.

The partnership will see Arsenal benefit from Sobha Realty's unrivalled

expertise in property and real estate to explore the development opportunities

at the club's training ground.

The partnership will also help Sobha Realty bring its vision to fruition of being

a truly global real estate player to life, with expansion plans in the UK and US

in addition to helping the brand Sobha become more recognisable amongst its

target audiences around the world.

Arsenal Chief Commercial Officer, Juliet Slot said: "Sobha Realty is a dynamic

business with big ambitions. We're excited to build on our partnership and tap

into their extensive knowledge in property development. Their unrivalled

experience will help us understand and explore the opportunities available to

us, ensuring we're always moving forward with world-class facilities for the

future.

"Our exciting new deal is a strong sign of our commitment to building mutually

beneficial partnerships which support the objectives of both Arsenal and our

https://www.wicz.com/story/50413776/sobha-realty-acquires-first-ever-naming-rights-renames-arsenal-fc-training-ground-to-sobha-realty-training-centre 2/4