Page 187 - SOBHA REALTY PR REPORT - FEBRUARY 2024

2/8/24, 4:43 PM Small Business - American Press | American Press
Arsenal Chief Commercial Officer, Juliet Slot said: "Sobha Realty is a dynamic business with big
ambitions. We're excited to build on our partnership and tap into their extensive knowledge in

property development. Their unrivalled experience will help us understand and explore the
opportunities available to us, ensuring we're always moving forward with world-class facilities

for the future.

"Our exciting new deal is a strong sign of our commitment to building mutually beneficial

partnerships which support the objectives of both Arsenal and our partner. This is a
groundbreaking agreement for both of us, with Sobha becoming our first ever training ground

naming rights partner, supporting their global growth ambitions as they seek to establish a
stronger presence worldwide.

Arsenal Sporting Director, Edu said: "This is a very exciting agreement that will help us develop

the best possible environment for our men's and women's players, coaches and support staff for
years to come. Our training centre is a big part of our people's lives. It's not just about working
hard on the pitches, but also working in our office spaces, learning, relaxing and spending time

with teammates, colleagues and their families. We are building a winning team and a winning
culture; attention to detail is very important and it's crucial that our people have the right

conditions to prepare well and perform at their best."

Ravi Menon, Co-chairman of Sobha Realty, said: "At Sobha Realty, we aim to establish robust

partnerships that transcend boundaries, and our journey with Arsenal exemplifies this ethos. From
securing the naming rights at The WM club to becoming a Principal Partner and renaming the

club's training ground as "Sobha Realty Training Centre", highlights the evolution of our
collaborations and our commitment to fostering excellence.

"Together, we seek to leave a lasting legacy and make a significant impact that goes beyond

sponsorship. This collaboration represents our commitment to quality, expansion and innovation,
not just in the US and the UK, but on an international scale. Our global targets complement
Arsenal's remarkable legacy and together we aim to explore new horizons."

Francis Alfred, Managing Director of Sobha Realty, said: "We are delighted to extend our

partnership with Arsenal to new heights by securing this landmark naming rights under which the
club's training ground will be renamed Sobha Realty Training Centre.

"The agreement highlights our steadfast commitment towards promoting excellence in both real

estate and sports, as it paves new paths of development for both Sobha Realty and Arsenal. As the

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