Page 214 - SOBHA REALTY PR REPORT - FEBRUARY 2024

2/8/24, 4:45 PM Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground to ‘Sobha Realty Training Centre’ | Chicago Ne…
naming rights partner, supporting their global growth ambitions as they seek to establish a stronger presence worldwide.

Arsenal Sporting Director, Edu said: “This is a very exciting agreement that will help us develop the best possible environment for our
men’s and women’s players, coaches and support staff for years to come. Our training centre is a big part of our people’s lives. It’s not
just about working hard on the pitches, but also working in our office spaces, learning, relaxing and spending time with teammates,
colleagues and their families. We are building a winning team and a winning culture; attention to detail is very important and it’s crucial
that our people have the right conditions to prepare well and perform at their best.”

Ravi Menon, Co-chairman of Sobha Realty, said: “At Sobha Realty, we aim to establish robust partnerships that transcend
boundaries, and our journey with Arsenal exemplifies this ethos. From securing the naming rights at The WM club to becoming a
Principal Partner and renaming the club’s training ground as “Sobha Realty Training Centre”, highlights the evolution of our
collaborations and our commitment to fostering excellence.

“Together, we seek to leave a lasting legacy and make a significant impact that goes beyond sponsorship. This collaboration
represents our commitment to quality, expansion and innovation, not just in the US and the UK, but on an international scale. Our
global targets complement Arsenal’s remarkable legacy and together we aim to explore new horizons.”

Francis Alfred, Managing Director of Sobha Realty, said: “We are delighted to extend our partnership with Arsenal to new heights by
securing this landmark naming rights under which the club’s training ground will be renamed Sobha Realty Training Centre.

“The agreement highlights our steadfast commitment towards promoting excellence in both real estate and sports, as it paves new
paths of development for both Sobha Realty and Arsenal. As the first-ever naming rights partner of Arsenal’s training ground, we seek
to leverage our extensive experience in the field of real estate development to create an ideal environment for players and staff. The
partnership exemplifies our robust commercial strategy and efforts to establish a stronger presence in international markets.”

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For the original version of this press release, please visit 24-7PressRelease.com here

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