Page 231 - SOBHA REALTY PR REPORT - FEBRUARY 2024
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2/8/24, 4:50 PM Sobha Realty acquires first-ever naming rights, renames Arsenal -
"Our exciting new deal is a strong sign of our commitment to building mutually
beneficial partnerships which support the objectives of both Arsenal and our
partner. This is a groundbreaking agreement for both of us, with Sobha
becoming our first ever training ground naming rights partner, supporting their
global growth ambitions as they seek to establish a stronger presence
worldwide.
Arsenal Sporting Director, Edu said: "This is a very exciting agreement that
will help us develop the best possible environment for our men's and women's
players, coaches and support staff for years to come. Our training centre is a
big part of our people's lives. It's not just about working hard on the pitches,
but also working in our office spaces, learning, relaxing and spending time
with teammates, colleagues and their families. We are building a winning
team and a winning culture; attention to detail is very important and it's crucial
that our people have the right conditions to prepare well and perform at their
best."
Ravi Menon, Co-chairman of Sobha Realty, said: "At Sobha Realty, we aim to
establish robust partnerships that transcend boundaries, and our journey with
Arsenal exemplifies this ethos. From securing the naming rights at The WM
club to becoming a Principal Partner and renaming the club's training ground
as "Sobha Realty Training Centre", highlights the evolution of our
collaborations and our commitment to fostering excellence.
"Together, we seek to leave a lasting legacy and make a significant impact
that goes beyond sponsorship. This collaboration represents our commitment
to quality, expansion and innovation, not just in the US and the UK, but on an
international scale. Our global targets complement Arsenal's remarkable
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