Page 284 - SOBHA REALTY PR REPORT - FEBRUARY 2024

2/8/24, 4:54 PM Sobha Realty acquires first-ever naming rights, renames Arsenal - Today's Hits Current 94.3
legacy and together we aim to explore new horizons."

Francis Alfred, Managing Director of Sobha Realty, said: "We are delighted to

extend our partnership with Arsenal to new heights by securing this landmark

naming rights under which the club's training ground will be renamed Sobha

Realty Training Centre.

"The agreement highlights our steadfast commitment towards promoting

excellence in both real estate and sports, as it paves new paths of

development for both Sobha Realty and Arsenal. As the first-ever naming

rights partner of Arsenal's training ground, we seek to leverage our extensive

experience in the field of real estate development to create an ideal

environment for players and staff. The partnership exemplifies our robust

commercial strategy and efforts to establish a stronger presence in

international markets."

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