Page 540 - SOBHA REALTY PR REPORT - FEBRUARY 2024

Luxury Realty Refashions Strategy

PNC Menon, Chairman of Sobha Realty, speaks about smart houses, eco-
friendly architecture, and wellness-focused amenities gain grounds in Dubai
property market

Woman controlling home with a digital touch screen panel installed on the wall in the living
room. The luxury real estate market will be progressively integrating eco-friendly features
and designs, in keeping with global developments in sustainable living.

By Issac John

Published: Thu 29 Feb 2024, 1:47 PM

AS DEMAND for the prime and ultra-prime market to continue to flourish,

Dubai’s luxury real estate industry is refashioning its strategy by focusing on
technological integration, immersive virtual experiences, and sustainable
practices.

https://www.khaleejtimes.com/business-technology-review/luxury-realty-refashions-
strategy?amp=1