Page 3 - Centena Group PR Report - March 2025
P. 3

MEDIA MONITORING REPORT
                                                     (March 2025)



                                               Centena Group



               1 Press Release was issued for Centena Group
               1 Interview was conducted for Centena Group
               1 Feature Article was issued for Centena Group
               1 Opinion Piece was issued for Centena Group

               TOTAL VALUE  -  ARABIC & ENGLISH PRESS RELEASES IN  UAE
               AED.


               Arabic Total                                              AED            152,800

               *Arabic Total Value of Spend 1:4                          AED            611,200

                English Total                                            AED            218,600

               *English Total Value of Spend 1:4                         AED            874,400

                TOTAL                                                    AED            1,485,600


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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