Page 13 - WW+P PR REPORT - JULY 2025

7/25/25, 1:04 PM Riyadh Daily
At WW+P, we prioritize design-driven innovation by aligning our design approach with experience, creativity, and a
deep appreciation for each space’s unique character. We highly value our team members’ creativity and life
experiences as essential sources of innovation.
Collaboration is a crucial part of our design process because it helps to improve knowledge sharing across our
global studios. We also aim to create an environment where ideas are regularly tested and refined through open
discussions and diverse perspectives.

3- How does WW+P incorporate sustainability, ethical design, and social responsibility into its architectural
practices, and what part does inclusive placemaking have in creating resilient, community-centered
environments?
In architecture, social responsibility and sustainability can be achieved by designing buildings that are accessible to
everyone. While creating such democratic spaces, it is important to prioritize principles like social participation,
inclusivity, transparency, biases, and age equality. To create inclusive and welcoming environments, architects must
consider the needs of diverse populations, especially those from marginalized groups and cultural backgrounds. This
will help them design urban social spaces that support environmental sustainability by using eco-friendly materials
and energy-efficient building designs.

In line with this, we ensure that ethical values guide our operations, conduct, partnerships, and how we support both
people and the planet. We collaborate with responsible clients and partners who share our environmental and social
values, while promoting broader community engagement by assisting local schools, charities, and social enterprises,
offering training, design, and hands-on experience.

Our vision is to create a regenerative future by designing spaces that are not only sustainable but also positively
impact the environment and society. As a result we prioritize sustainability at the heart of all our operations, with
employees actively leading initiatives that challenge norms and improve results. We also motivate our team
members to contribute to meaningful causes, whether it involves a specific project, social issue, or environmental
concern, so their passion furthers our overall goals.

4- With climate issues, rapid urban growth, and national sustainability targets shaping the future of the Gulf,
how is sustainable architecture transforming urban development in the GCC, and what innovations are
fueling this change?
As sustainable architecture continues to transform this urban landscape, we see both governments and developers
prioritizing eco-friendly designs, energy-efficient buildings, and climate-responsive urban planning. We’re seeing the
region adopting green building technologies, smart materials, and renewable energy solutions, while governments
are implementing green building codes and offering incentives for sustainable development, which can help reduce
electricity and water consumption, lowering operational costs for both businesses and homeowners. Similarly, the
integration of AI-powered building management systems enables real-time optimization of lighting, cooling, and
ventilation.

Especially in the GCC region, characterized by extreme temperatures, water scarcity, and high energy demand,
sustainability is a necessity rather than a choice. Regional governments are also emphasizing sustainability, as seen
in the UAE’s ‘Net Zero by 2050’ and Saudi Arabia’s ‘Vision 2030’.
Sustainability is at the heart of everything we do at WW+P. With our core value of being responsible, we design
spaces that are healthy, uplifting, and built to last, guided by data. Our in-house specialists lead on carbon impact,
environmental analysis, and materials research – ensuring every project supports people, place, and planet for
generations to come.

5- As the architecture industry undergoes a technological and environmental evolution, how are emerging
trends like regenerative design, biophilic principles, and circular construction shaping the future of how we
design and experience spaces?

The global architecture and design industry is on the brink of a major transformation. From AI-driven designs to eco-
friendly and intelligent homes, the upcoming wave of designs blends creativity and functionality, balancing aesthetics
with modern needs.
It is high time we reimagine the idea of sustainability as something more than just environmental impact. For
example, the world’s most sustainable office building, The Edge in Amsterdam, Netherlands, shows how
sustainability can support the creation of regenerative structures that focus on comfort, health, and productivity of
occupants.
Integral to this is the concept of biophilic design that aim to connect individuals to their natural elements in the built
environment. This includes the selection and incorporation of naturally and locally sourced materials to enhance
existing spaces in a building, improve its microclimate, and increase biodiversity.
Furthermore, as housing demands increase, it is crucial to prioritize community-focused designs that are both
inclusive and practical, reflecting shared goals and cultural values. Architects should also emphasize promoting

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