Page 162 - SALIK ENGLISH PR REPORT NOVEMBER 2024

11/14/24, 1:52 PM Salik achieves 9% rise in Q3 profit, launches car insurance partnership - Finance Middle East

This initiative aligns with Salik’s strategy to expand its ancillary revenue streams and reinforce its leadership in
sustainable mobility solutions.

Ibrahim Haddad, CEO of Salik, expressed excitement about the partnership. “We are delighted to partner with Liva
to enable a seamless and convenient motor insurance renewal process for our customers, providing an advanced
lifestyle that reflects digital progress and innovative solutions in the Emirate of Dubai,” he said.

Haddad added: “While tolling remains our core business, we are quickly proving that we have the capacity and
capabilities to deliver a wide range of mobility-related technology solutions, as we continue to unlock new
opportunities for further product diversification and growth.”

Martin Ruegg, Group CEO, Liva Group, said, “As a result of this partnership, drivers in the UAE will now
have instant access to best-in-class motor insurance solutions and will be able to benefit from and enjoy a hassle-
free claims experience, with our expert support team available to guide them through every step of the process.

This collaboration is a significant step in Salik’s journey towards expanding its market presence, offering value-
added services, and setting new standards in digital insurance services.

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