Page 3 - Cleanco PR Report - October 2023
P. 3
MEDIA MONITORING REPORT
(October 2023)
Cleanco
1 Press Release was issued for Cleanco.
The press release was sent to all local, Pan-Arab, English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 153,100
*Arabic Total Value of Spend 1:4 AED 612,400
English Total AED 332,600
*English Total Value of Spend 1:4 AED 1,330,400
TOTAL AED 1,942,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
