Page 28 - Global Edge PR Report - January & February 2025

Global Edge To Tackle Healthcare Needs At Arab Health 2025 With Natural Products For Middle East Market
Global Edge's participation in Arab Health 2025, the largest healthcare exhibition in the MENA
region, underscores its commitment to empowering businesses to tap into this burgeoning market.
With the health and wellness retail market in the UAE projected to reach approximately 2.57 billion
US dollars by 2025, and the continuous growth across the Middle East, these brands will contribute
to shaping the future of healthcare, promoting healthier lifestyles, and driving innovation in the
industry.

Karim Hwalla, Director at Global Edge, stated:“Arab Health 2025 offers a powerful platform to
connect innovative solutions with the region's growing health-focused demands. At Global Edge, we
are committed to creating meaningful opportunities for businesses to expand their global reach. By
introducing these three

new brands in the Middle East, we aim to address the region's rising demand for health and wellness
solutions while promoting purpose-driven growth and helping businesses succeed”
As urbanisation and sedentary lifestyles fuel rising health concerns like obesity, diabetes, and
cardiovascular diseases, modern customers are gravitating towards natural and effective healthcare
solutions such as weight management supplements, diabetic care products, heart health
supplements, and natural beauty products. With high per capita income and increased purchasing
power in the region, the demand for consumer health products, including OTC medications, dietary
supplements, and personal care items continues to grow. This trend, coupled with the increasing
awareness of natural and organic products, has created a significant opportunity for natural
healthcare brands.
Global Edge remains committed to empowering businesses and helping them navigate the
complexities of the global market. By providing strategic insights and tailored solutions, the company
seeks to establish a strong presence for these healthcare brands in the Middle East. With a keen
focus on aligning products with the region's health and wellness priorities, Global Edge aims to drive
impactful market entry strategies for its partners.
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