Page 35 - Global Edge PR Report - January & February 2025

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market in the UAE projected to reach approximately 2.57 billion US dollars by 2025, and the continuous growth
across the Middle East, these brands will contribute to shaping the future of healthcare, promoting healthier

lifestyles, and driving innovation in the industry.

Karim Hwalla, Director at Global Edge, stated: “Arab Health 2025 offers a powerful platform to connect innovative
solutions with the region’s growing health-focused demands. At Global Edge, we are committed to creating
meaningful opportunities for businesses to expand their global reach. By introducing these three

new brands in the Middle East, we aim to address the region’s rising demand for health and wellness solutions
while promoting purpose-driven growth and helping businesses succeed”

As urbanisation and sedentary lifestyles fuel rising health concerns like obesity, diabetes, and cardiovascular

diseases, modern customers are gravitating towards natural and effective healthcare solutions such as weight
management supplements, diabetic care products, heart health supplements, and natural beauty products. With

high per capita income and increased purchasing power in the region, the demand for consumer health products,
including OTC medications, dietary supplements, and personal care items continues to grow. This trend, coupled
with the increasing awareness of natural and organic products, has created a significant opportunity for natural

healthcare brands.

Global Edge remains committed to empowering businesses and helping them navigate the complexities of the
global market. By providing strategic insights and tailored solutions, the company seeks to establish a strong

presence for these healthcare brands in the Middle East. With a keen focus on aligning products with the region’s
health and wellness priorities, Global Edge aims to drive impactful market entry strategies for its partners.

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