Page 57 - Global Edge PR Report - January & February 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025 - Tajarib…
With over 3.1 billion people worldwide struggling to maintain a balanced diet and up to 87 per
cent failing to consume enough fruits and vegetables, eimele™ offers a range of plant-based
solutions to address these nutritional gaps. The products are packed with phytonutrients,
providing customers with essential nutrients, supporting optimal health, and ensuring healthier
lifestyles.

®
Theronomic™ TRIBIOTIC Gut Shield provides a comprehensive solution to gut health. By
combining prebiotic, probiotic, and postbiotic ingredients, this innovative formula supports a

balanced microbiome, ensuring targeted health benefits. Each capsule of this product contains
30 billion CFU from multiple strains to promote better digestive health and enhanced immune
system function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative
healthcare brands to the Middle East market. At Global Edge, we have emerged as a driving
force and trusted leader in distribution and market entry. We believe that navigating successful
market entry hinges on thorough research, a solid strategy, and dependable partnerships –
principles that are deeply ingrained in everything we do. By aligning these elements with a
practical and transparent approach, we have ensured that the journey of these new brands into
the Middle East market was smooth and effective, especially by targeting events like Arab
Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region
make it an ideal platform for global brands to expand their reach. With its open market
economy, economic stability, and support for private sector entities, the country offers
innumerable opportunities for businesses to thrive. Hence, we are proud to support the UAE’s
vision to establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall wellness, with
a particular focus on health, fitness, nutrition, appearance, sleep, and mindfulness. The research
also emphasised that more people are expected to increase their purchases of both wellness
products and services over the next year, particularly those that emphasise physical and mental
health.

This increasing demand for wellness products and services aligns with the offerings of the three
brands launched by Global Edge. By introducing these brands, Global Edge aims to contribute

to the Middle East’s growing healthcare sector and empower individuals to make informed
decisions and choices for a healthier future.

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