Page 97 - Global Edge PR Report - January & February 2025

To support health and wellbeing Global Edge launches three healthcare brands in Middle East and showcases their product li…

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative healthcare brands to the Middle East
market. At Global Edge, we have emerged as a driving force and trusted leader in distribution and market entry. We believe that
navigating successful market entry hinges on thorough research, a solid strategy, and dependable partnerships – principles that are
deeply ingrained in everything we do. By aligning these elements with a practical and transparent approach, we have ensured that
the journey of these new brands into the Middle East market was smooth and effective, especially by targeting events like Arab
Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region make it an ideal platform for global
brands to expand their reach. With its open market economy, economic stability, and support for private sector entities, the country
offers innumerable opportunities for businesses to thrive. Hence, we are proud to support the UAE’s vision to establish a world-class
healthcare system,” he added.

A recent McKinsey research highlighted the growing consumer interest in overall wellness, with a particular focus on health, fitness,
nutrition, appearance, sleep, and mindfulness. The research also emphasised that more people are expected to increase their
purchases of both wellness products and services over the next year, particularly those that emphasise physical and mental health.

This increasing demand for wellness products and services aligns with the offerings of the three brands launched by Global Edge.
By introducing these brands, Global Edge aims to contribute to the Middle East’s growing healthcare sector and empower
individuals to make informed decisions and choices for a healthier future.

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