Page 3 - BKN301 PR Report - April 2024
P. 3

MEDIA MONITORING REPORT
                                                      (April 2024)




                                                     BKN301



               1 Press Release was issued for BKN301.
               2 Opinion Pieces were issued for BKN301.
               3 Interviews were conducted for BKN301.
               1 Podcast was secured for BKN301.
               The press release was sent to all local, Pan-Arab English, and Arabic publications.

               TOTAL VALUE  -  ARABIC &  ENGLISH PRESS  RELEASES IN UAE
               AED.

               Arabic Total                                              AED            1,235,600

               *Arabic Total Value of Spend 1:4                          AED            4,942,400

                English Total                                            AED            438,900

               *English Total Value of Spend 1:4                         AED            1,755,600

                TOTAL                                                    AED            6,698,000


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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