Page 3 - GAS PR REPORT - October 2022
P. 3
PR REPORT
General Authority of Sports
October 2022
3 Press Releases were issued for General Authority of Sports
3 Statements were made for General Authority of Sports
1 Media Invitation was made for General Authority Sports
3 Content Developments were made for General Authority of Sports
The Press Releases were sent to all local, Pan Arab publications.
TOTAL VALUE ‐ ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 7,128,377
*Arabic Total Value of Spend 1:4 AED 28,513,508
E n g l i s h T o t a l A E D 9,999,700
*English Total Value of Spend 1:4 AED 39,998,800
T O T A L AED 68,512,308
*This calculation is based on the principle that editorial has four times the value of paid‐for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid‐for advertising.
