Page 3 - MOE ARABIC PR REPORT - JUNE 2024 (Part 3)
P. 3
PR REPORT
Ministry of Economy
June 2024
12 Press Releases were issued for Ministry of Economy
1 Statement was prepared for Ministry of Economy
3 Interviews were conducted for Ministry of Economy
13 Speeches were prepared for Ministry of Economy
16 Content Development were made for Ministry of Economy
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 12,398,900
*Arabic Total Value of Spend 1:4 AED 49,595,600
English Total AED 5,658,300
*English Total Value of Spend 1:4 AED 22,633,200
TOTAL AED 72,228,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
